Creative Portfolio.

BACKGROUND

A promotional poster for the AI Association of North America explaining how AI can support real-world progress in real estate, logistics, healthcare, restaurants and education.

PROCESS

Structured the message from a broad AI concept to industry-specific examples, then built a clear visual hierarchy leading to the organization's website and QR code.

DESIGN DECISIONS

Used deep navy and cyan for a consistent technology-focused identity, a glowing AI hero image for visual impact, and a row of industry images to make the message concrete.

TOOLS

BACKGROUND

Designed to promote a résumé review event for University of Toronto Computer Science students, highlighting alumni participation and registration information.

PROCESS

Organized the information around the event's main benefit, then prioritized date, location, alumni organizations, registration deadline and QR code.

DESIGN DECISIONS

Used a blue circuit-board motif to connect the visual identity to computer science, and a high-contrast white panel to make logistical details readable.

TOOLS

BACKGROUND

A promotional poster for the 2025 Ford F-150 Lightning Platinum, conveying innovation, power and sustainability.

PROCESS

Competitive analysis against Tesla Cybertruck and Mercedes EQ, brand research, sketching, moodboards, then final production and mockup placement.

DESIGN DECISIONS

Gestalt-based composition, a black background with greenish-blue and white type for electric energy, bold headline typography, and a QR code driving test-drive bookings.

TOOLS

BACKGROUND

Created promotional content for a small hospitality business to communicate its offering and attract potential guests.

PROCESS

Developed visual messaging and promotional materials for digital channels, informed by guest needs and brand positioning.

DESIGN DECISIONS

Prioritized welcoming imagery, a clear message and a recognizable visual identity. Additional project details will be added alongside the original poster.

TOOLS

To be confirmed.

BACKGROUND

A video communicating AIANA's mission and the value of practical AI across industries.

PROCESS

Developed a concise campaign narrative combining visual storytelling, messaging and pacing.

DESIGN DECISIONS

Emphasized accessible explanations and a professional technology-focused presentation.

TOOLS

To be confirmed.

BACKGROUND

A volunteer training resource intended to help volunteers understand how to support older adults in a community setting.

PROCESS

Adapted training information into a concise video format that volunteers can revisit.

DESIGN DECISIONS

Prioritized clarity, readable information and a welcoming instructional tone.

TOOLS

To be confirmed.